CUSTOMER 360 ANALYTICS
Our customer 360 analytics brings all your customer information into a centralized data warehouse. Where it is enriched with external data, deduplicated, Cleansed and linked to other information such as products to provide a holistic view of all your customers.
The aim of the customer 360 is to put the customer at the center of your analytics. Our Customer 360 analytics can be implemented in your ecosystem or provided as a service. This gives a unified view of all your customer data. Some of the questions a customer 360 analytics will answer include:
Who are my most profitable customers?
Where do I have up- and cross-sell opportunities with existing accounts?
Which of my marketing efforts are driving increased purchasing behavior?
How can I improve customer service?
UNIFIES DATA FROM MULTIPLE SOURCES TO ACHIEVE A SINGLE VIEW OF CUSTOMER
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Consume data from different sources, transaction systems, channels, touch-points and other unstructured sources.
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Structures the data along merchandise, customers, marketing events
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Enables slice-dice of data to understand context – purchase, preference, triggers, root-cause, history
ANALYZES CUSTOMER DATA TO UNDERSTAND AND PREDICT BEHAVIOR
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We translates marketing hypothesis into models to make it suitable for use by marketers.
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Manages multiple models concurrently to support diverse marketing programs. The following are some of the models we prove
Behavioral Clustering
Segment customers by demography, purchase behavior, campaign response and channel preference.
Recency, Frequency, Monetary
Identify each data point for each customer
Propensity
Likelihood of a customer behavior to response to campaign and new category adoption
Customer Lifetime Value
Forecast value for each customer
Churn Prediction
Identify customer who is likely to churn
ARM MARKETERS WITH ACTIONABLE INSIGHT
Provides an understanding of customers using profiles, purchase behavior and Engagement Preferences information. We Simplify the tracking of campaign lift, channel effectiveness and marketing ROI and bring accountability and agility to campaigns